Business Creativity

During the expert session, Rody Vonk engages the audience through a live exercise using the Mentimeter app, a Q&A session, and sharing inspiring examples of innovation from various industries. He emphasizes the importance of an open-minded approach in brainstorming sessions and provides insights into effective techniques for generating innovative ideas. Additionally, he discusses the significance of teamwork and collaboration, as well as balancing exploitation and exploration in business processes. Throughout the session, Rody encourages the audience to challenge assumptions and embrace creativity as a crucial skill for future workforces.

• Embrace a Perspective Shift: Challenging traditional boundaries and thinking creatively involves looking at things from new perspectives, as demonstrated by examples like the dancing traffic light or innovative companies like Airbnb.
• Effective Brainstorming Techniques: To generate innovative ideas, begin by generating as many possibilities as possible during the divergent stage, then evaluate and select viable solutions in the convergent stage. Maintain an open mindset and involve all stakeholders for successful brainstorming sessions.
• Balancing Exploitation and Exploration: Foster innovation by taking calculated risks through small steps, such as low-fidelity prototypes and iterative processes, to increase chances of success while reducing risk in the innovation pipeline.

In this expert session, Odido Rody, a renowned keynote speaker, trainer, and facilitator, focuses on sharing insights into business creativity and innovation. He begins by providing practical tips to maximize participant engagement, including adjusting video sizes, utilizing the chat function for queries, turning on subtitles, recording sessions, and filling out post-session surveys.

Odido introduces himself as an experienced professional with extensive backgrounds in various industries and organizations. He highlights that despite differences in industry or type, businesses confront similar challenges when it comes to fostering creativity and innovation.

he session commences with a short video featuring the dancing traffic light from Smart, illustrating how viewing things from unconventional angles can lead to groundbreaking ideas. Odido discusses this concept further, explaining that business creativity entails thinking beyond conventional boundaries and challenging established norms, as well as combining resources and ideas in innovative ways.

He then shares inspiring examples of innovation, such as an ingenious Carpenter from the Philippines who transformed plastic water bottles into makeshift light bulbs or a power plant in Copenhagen that incorporated a ski slope on its roof to attract tourists and showcase sustainability efforts. Odido emphasizes how these ideas came about by merging existing resources with new perspectives.

Throughout the session, Odido explores essential mindset, tools, and skills for successful business creativity. He provides valuable insights and practical applications to help participants generate innovative ideas for their organizations. The expert session includes an exercise where participants identify incorrect mathematical statements in a given set of equations, demonstrating the significance of critical thinking in the creative process.

Odido then discusses the role assumptions play in our creative process and how relying too heavily on them can hinder innovation. He introduces the concept of the "curse of knowledge," explaining that as we acquire more knowledge, we may encounter more barriers when trying to think creatively. To combat this, Odido encourages setting aside these assumptions initially and maintaining an open mindset to explore new possibilities.

Additionally, Odido emphasizes the importance of collaboration in the innovation process, encouraging involving all stakeholders and working as a team. This approach helps gain buy-in for ideas and streamlines execution. He also discusses the challenge of balancing exploitation and exploration in businesses and suggests taking small steps to reduce risk through low-fidelity prototyping and iterative processes.

Throughout the discussion, Odido encourages participants to embrace an open-minded approach and generate as many possibilities as possible during brainstorming sessions. By following this divergent and convergent thinking process, teams can increase their chances of discovering innovative ideas. The expert session concludes with Odido sharing a creative solution to help children overcome their fear of undergoing medical scans. Instead of focusing on technological improvements, Odido identified the need for a more appealing experience and developed the concept of the "Pirate Room." By transforming the room into a pirate theme and designing the scanning machine with a larger opening, he was able to significantly reduce the number of children requiring sedation from 80% to just 10%.

During the question-and-answer session, Odido answered various queries from the audience, including the value of high fidelity prototyping in the design process and how to convince skeptics about the importance of creative thinking. He emphasized the need for a well-defined process and involving skeptics in innovation teams or brainstorming sessions. The session concluded with Odido encouraging participants to use their creative skills, explore new techniques, and look forward to their next creative sessions. Those who encountered issues accessing the survey were advised to try scanning the QR code on the screen for an alternative solution.

No other sessions available at this moment.