Design thinking

During the expert session, Guido engages the audience through methods like a Q&A session, live demonstrations using real-life examples, and an interactive Mentimeter poll to gather insights on the pitfalls of Design Thinking. These activities facilitate a deeper understanding of the innovative problem-solving approach called Design Thinking, encourage reflection on personal problem-solving methods, and stimulate creative thinking among participants.

• Embracing Creative Problem-Solving: Discovering the potential of Design Thinking to explore possibilities beyond traditional problem-solving methods by focusing on user needs and ideating innovative solutions.
• Awareness of Perspective and Framing: Understanding how our perception of situations shapes our approach to problem-solving, and being conscious of different frames to generate more creative ideas.
• Collaborative Innovation: Leveraging the power of diverse perspectives through collaboration, combining analytical thinking with Design Thinking principles for effective and innovative solutions.

In this expert session, Guido Stompff introduces the theme of Design Thinking, a problem-solving approach used by designers to identify and address user needs in a creative and innovative way. He begins by explaining that while analytical thinking is focused on identifying causes and logical solutions, Design Thinking encourages exploring new possibilities and creating things that meet desired outcomes. Guido uses an analogy of being lost while driving and looking in the rearview mirror for directions to illustrate how we often rely on old ways of doing things instead of looking forward for new possibilities.

Design Thinking involves a process of asking questions, understanding user needs, ideating potential solutions, prototyping, testing, and implementing those ideas that resonate with users. Guido provides an example of Design Thinking in action: addressing the issue of flooding due to heavy rain as a result of climate change in the Netherlands. Traditional approaches might involve building more dikes or diverting water away from populated areas. However, Design Thinking encourages looking for creative solutions, such as collecting and storing excess rainwater temporarily in containers.

Guido acknowledges that striking a balance between realism (costs, feasibility) and creativity can be a challenge when implementing Design Thinking. He mentions that potential pitfalls of Design Thinking include being too focused on the solution without considering practical implications or time constraints, as well as tunnel vision or Inside The Box thinking, which can limit creative solutions to only those within a specific frame of reference. To illustrate this point, Guido asks the audience to reflect on their own experiences with Design Thinking and share any pitfalls they had encountered using a mentimeter poll. He emphasizes that effective problem-solving requires balancing both analytical and Design Thinking approaches.

Throughout the presentation, Guido encourages the audience to think about how they might approach problems differently using Design Thinking principles. He emphasizes the importance of being open to new ideas and perspectives in order to effectively innovate. By exploring new possibilities and being aware of our frames or perspectives, we can discover creative solutions that are both practical and innovative.

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• Very interesting and dynamic seminar.
• Thank you very much.