In this expert session, Bruce Hood delves into the intricacies of human relationships with possessions and draws parallels to our connection with the planet. He emphasizes that the concept of ownership is complex and contentious, leading to conflicts and resource depletion throughout history.
Bruce begins by inviting us to reflect on our perspective when observing Earth from outer space. The vastness of the universe puts our concerns into perspective and highlights the insignificance of our material possessions. He then explores how civilization's constant struggle for ownership has resulted in misery for individuals and societies, often fueled by a deep-rooted human desire for more than we need.
With his background in neuroscience and developmental psychology, Bruce sheds light on the psychological aspects of possession, using the story of Shannon Whisnant as an example. This man unintentionally acquired a human foot and found himself entangled in a legal battle over ownership. Bruce argues that ownership is not a natural concept but rather a social construct that we agree upon, often through costly legal disputes.
The session then progresses into the historical significance of material possessions and their role in our identities and relationships. Bruce takes us back to the Industrial Revolution, where luxury goods became abundant and were used as status symbols to display wealth and status. He discusses how Adrian Smith recognized the deep emotional connection between wealth and psychology, leading to the emergence of marketing and advertising to stimulate demand.
Bruce also delves into the concept of ownership and possessions' impact on personal happiness and societal structures. He explains that our possessions shape our lives and perceptions in various ways, from evolutionary origins to contemporary marketing techniques. The endowment effect, a bias causing individuals to value their property more than others are willing to pay for it, is explored in detail.
Throughout the session, Bruce encourages active participation using the Mentimeter app, posing thought-provoking questions that challenge our perceptions of ownership and property. He emphasizes the need to recognize the consequences of excessive consumption on ourselves and future generations and encourages a shift towards more sustainable and interdependent lifestyles.
The session concludes with Bruce Hood sharing his thoughts on the unsustainability of unrelenting consumerism and the need for government policies and a shift towards community-minded success. He acknowledges the challenges of this transition but emphasizes its importance in addressing current situations. Bruce believes that valuing community over individualistic success is the way forward.
Throughout the session, Bruce Hood provides valuable insights into the complex relationship between ownership, consumption, and sustainability, encouraging greater awareness and mindfulness towards our actions and their impact on ourselves and future generations.
