In this expert session, Jonathan A.J. Wilson delves into the intricacies of perception and identity, using the analogy of brands in marketing as a framework for building personal brand and reputation. The speaker underscores the significance of being top of mind and easily recognizable, emphasizing that forgiveness for mistakes comes more readily to those who are memorably present.
Wilson also discusses the role of stakeholders – individuals or groups with power, legitimacy, and urgency – in shaping our reputation, as well as the influence of cultural differences on perception. In a digital age where communication occurs predominantly electronically, Wilson emphasizes the importance of adapting behavior to engage effectively with different personalities.
Moving onto the topic of online presence, Wilson encourages consistent engagement and interaction with others through content creation on LinkedIn. He advises owning one's domain name and accumulating assets to establish control over one's digital identity. The ultimate goal is to become a thought leader in your field by providing valuable insights and regularly contributing to the platform.
The session then shifts towards understanding coolness and authenticity in professional communication. Coolness, Wilson explains, originated as a coping mechanism for African-American Jazz musicians and servicemen during stressful situations, involving drawing from deep places while also protecting oneself. Authenticity, on the other hand, is defined as a genuine expression of oneself.
Wilson provides tips for introverted or shy individuals to begin building their online presence through text and collaborating with others on content creation. He encourages experimenting with various social media platforms and finding comfort in those that best resonate with you. Wilson advocates for open-mindedness towards diverse ways of thinking and understanding, emphasizing the importance of forming trusting relationships with individuals from different perspectives to broaden your worldview.