Leqture Speakers
Psychologist, Strategist
Availability
Time zone
Timezone: Europe/Amsterdam
Jos Ahlers
Dr. Jos Ahlers (1963) started his career at the University of Amsterdam. After his PhD in Psychology, he left academia and made the switch to the business world. In his career as a strategist, he advised numerous companies and institutions on positioning and marketing-communication. In 2009 he was asked to do research on Generation Z and this has resulted in three books. The most recent one ‘Gen Z; Longing for change’ was published in November 2019.
All Leqtures by this speaker
Gen Z - How Are They Going To Change The World?
Generation Z (born between 1996 and 2012) is growing up. Most Z’s are still in school, although some members are gradually starting their professional life. In this leqture, Jos Ahlers discusses the rise of this unstoppable generation of networkers. Based on extensive research, he provides insights into the attitudes and behaviour of this young digital generation. A generation that is always online, a generation for whom social media is not a discovery, but a necessity. Who are they? What do they expect from life? How do they deal with authority and hierarchy? How do they relate to previous generations ? What barriers do they run into and what can we learn from them? With an entertaining and interactive session, Jos takes you into the world of Generation Z. It is a starting point for anyone who wants to connect with them.