Leqture Speakers
Availability
Time zone
Timezone: Amsterdam
Manon Beurskens
Manon Beurskens is a gamification expert, strategic creative thinker, and certified behavior changer. She enjoys a solid reputation as an expert in youth marketing and gamification, the application of game principles and techniques in a non-game-related context. Manon publishes on the online marketing platform frankwatching.com, is a co-founder of the distinctive agency Monty Amsterdam, and gives workshops and in-company training courses in which you learn to motivate based on game thinking and techniques from the behavioral sciences.
All Leqtures by this speaker
Gamification is a powerful tool increasingly used worldwide by companies and governments for various purposes, including training, marketing, stimulating innovation, and changing behavior. The British gamification agency Growth Engineering recently reported that the total gamification market will surge by more than 20 trillion dollars by 2025 compared to 2021. This exponential growth isn't surprising when you consider that gamification is embedded in many aspects of our daily lives, from speedometers that display a smiley face when you drive safely to loyalty programs and fitness apps.