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Leqture Speakers

Sarah Stein Lubrano

Sarah Stein Lubrano

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Time zone

Timezone: Europe/London

Sarah Stein Lubrano

Sarah Stein Lubrano is writer, a content strategist, and a researcher at Oxford University. Her academic research focuses on the role of emotion in political communication, and specifically cognitive dissonance. Sarah is the Head of Research for the Future Narratives Lab. For many years she was the Head of Content at The School of Life, where she is still a content lead. She writes and speaks publicly on a variety of topics. Her website is sarahsteinlubrano.com and she is on twitter and instagram. In earlier lives, she made films and worked as a prison tutor and obituary writer.

All Leqtures by this speaker

Cognitive Dissonance


Sarah explains one of the most important discoveries in psychology from the last 100 years: cognitive dissonance. It’s the mental discomfort we feel when we encounter a contradiction between our own beliefs and actions, part of what makes conspiracy theories so appealing, and part of what makes it so difficult to change other people’s minds. Sarah will tell the story of the alien cult that first brought cognitive dissonance to light, describe how we all deceive ourselves regularly as a result of this phenomenon, and teach how to spot cognitive dissonance in our own own lives. By the end of the session, you’ll know your own mind a bit better, and perhaps even be prepared to change your own, and other people’s, points of view.

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